WILL
MORRISON

UGC Creator & Strategist Conversion Script Writer Podcast Host

Content designed to convert, with hospitality infused personality.

Tell me the goal, awareness, consideration, conversion. I'll pick the format and find the angle.

10+ yrs hospitality PR & marketing degree

50+ Paid collabs

Tech / AI / SaaS / B2B Niche focus

Toronto Remote ready

Work

I can show you better
than I can tell you.

Tech demos don't have to be boring. SaaS doesn't have to sound like SaaS. Most of the videos below started as a brief, a feature list, or a pain point your customer doesn't know they have yet. My job is to find the human angle, write the hook, and deliver it in your brand voice on the first take. If your team is tired of creators who fake enthusiasm or read your spec sheet word for word, keep scrolling.

Note on the work below: every script self-written. Brand sent the product. I returned the hook, the angle, and the format.

All paid All recent

Brief: AI marketing creative tool, solo founder and overwhelmed marketer audience. Angle: confessional burnout opener, mid-video turn to the product as the help that already exists. Format: direct to camera with low-opacity app screen recording layered in.

Brief: AI website and digital product builder, aspiring side hustler audience. Angle: lead with proof (built in 3 minutes), tie to lifestyle outcome (digital nomad income). Format: direct to camera with screen recording overlay of the build flow.

Brief: wellness alarm app, audience that takes mornings and nervous system regulation seriously. Angle: rode the nervous system regulation wave, education-first hook, product as the fix. Format: direct to camera, informational explainer with clear final ask.

Range

Hospitality taught
me range.

Brand awareness needs a different cadence than conversion. A skit hits different than a testimonial. Same creator, four formats, four audiences, calibrated for each.

Contramar, Mexico City

Cardi B, Concert Review

Mental Health App, Paid Collab

SaaS Demo, Skit Format

Script writer. Scroll stopper. Brand voice on the first take. Restaurant review in Mexico City. Concert hype in Toronto. Tech demo turned into a me vs me skit. Mental health partnership delivered with care. Same person on camera, different parts of me activated for different audiences.

Process

How I work.

Three steps. No ghosting, no guessing.

Brief

You send the goal (awareness, consideration, conversion), the product, and the audience. I read it like a marketer, not a creator.

Angle

Quick read on your competitors and audience. I find the human moment your team is too close to see, and I script it.

Deliver

Brand voice locked. Scroll stop built in. On the first take. Revisions when needed, rare in practice.

Why brands hire me

Creator,
plus strategist.

Most UGC people hand you a video. I hand you a video plus the thinking behind it. Why this hook, this format, this audience, this moment in your funnel.

Ten years working high volume Toronto hospitality means I read a buyer in three seconds and shift my tone in three more. A PR and marketing degree means I think like the brand. I understand the psychology under the click.

The deliverable: a creator who reads the brief, finds the angle nobody on your team is too close to see, and delivers it in your voice. Tell me the goal. I'll handle the rest.

Also hosted Living Through the Loop, a podcast on OCD and anxiety. On pause while I focus on UGC.

WILLMORRISON

I can show you betterthan I can tell you.

Hospitality taughtme range.